Bloomsbury Books ran a competition on their Harry Potter website pages before the launch of Book Four: Harry Potter and the Goblet of Fire. The winner and a parent went on a Hogwarts Express steam train from King’s Cross Station on 8 July 2000.
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The winner was on the train with J.K. Rowling and her daughter, Stephen Fry (the narrator of the unabridged UK audiobooks, who was there to interview her), Nigel Newton (CEO Bloomsbury Books) and his family, and J.K. Rowling's editor at Bloomsbury.
The dark blocks on the screenshot were meant to represent the wall that is the entrance to Diagon Alley.