"In the meantime, might I suggest using nails to hold your pictures in place?"
-- Zamira Gulch (DP3)
Ms Gulch specialised in readers’ everyday magical problems and advised a witch who could not get her Fixing Charms to stick. She suggested better concentration while performing charms and an ingenious Muggle solution (DP3).
The name may come from Almira Gulch, the Kansas alter-ego of the "Wicked Witch of the West" in the film version of The Wizard of Oz (Wikipedia).
Although the date printed on the third Daily Prophet Newsletter (DP3) is 1 June 1999, the timeframe for this event is 1992-1993.
From the Web
Writing by J K Rowling on Pottermore: The Daily Prophet