Rowling and a friend were visiting Kew Gardens when they saw a sign on some plants which indicated that they were called 'hogwort.'
"Ideas come from all sorts of places and sometimes I don't realise where I got them from. A friend from London recently asked me if I remembered when we first saw Hogwarts. I had no idea what she was talking about until she recalled the day we went to Kew Gardens and saw those lilies that were called Hogwarts. I'd seen them seven years before and they'd bubbled around in my memory. When Hogwarts occurred to me as a name for the school, I had no idea where it came from." (SMH)