Shops and merchants

Madam Primpernelle

"The successful applicant will have a N.E.W.T. in Potions"

-- recruitment advertisement in the Daily Prophet (DP2)

Madam Pimpernelle was a witch who had a beauty shop in Diagon Alley (DP2)

Madam Primpernelle produced a line of Beautifying Potions from her shop at 275 Diagon Alley. She advertised in the Daily Prophet for a Junior Potion mixer who could cope with wart removal and other beauty treatments (DP2)

Madam Primpernelle
Gender Female
Dates fl. 1993
Species / Race witch
Profession Beauty shop owner



To "primp" means on to make yourself beautiful, generally in front of a mirror.  The "....elle" ending gives her name a French flavour and, as everyone knows, French women (particularly in Paris) have a reputation for good style and grooming.

A pimpernel is a type of flower.

In the novel The Scarlet Pimpernel by Baroness Emma Orczy, a foppish Englishman named Sir Percy Blakeney assumes the identity of the Scarlet Pimpernel when he uses masterful disguises to rescue French aristocrats from the Reign of Terror.

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