"All that business with He Who Must Not Be Named! I know, I know, it's not quite as good as winning Witch Weekly's Most-Charming-Smile award five years in a row, as I have - but it's a start, Harry, it's a start."
—Gilderoy Lockhart to Harry Potter (CS6)
Award given out annually by Witch Weekly magazine. Gilderoy Lockhart won five years in a row (CS6).