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No-Maj

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The Harry Potter Canon

"Can you please tell me you took care of the No-Maj? The No-Maj! No Magic! The non-wizard!"
-- Tina Goldstein, exasperatedly to Newt (WFT)

Commentary

Notes

First revealed in promotional materials for the movie Fantastic Beasts and Where to Find Them.

In an essay entitled Did J.K. Rowling make a muggle mistake by inventing an American word? fan Chris Taylor discusses the fact that many American fans were not thrilled with the phrase "No-Maj" being used instead of the well-known "Muggle"

The problem with "no-maj," the real reason why it has provoked widespread outrage on Twitter, is that it doesn't sound particularly American. Perhaps it's supposed to invoke a product name like the caffeine tablet "NoDoz"; perhaps it's along the lines of the little-used alternate name for midges, "no-see-ums." Either way, it comes across as pretty condescending — like all Americans are obsessed with marketing or speak in some kind of weird local dialect.

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Tags: anti-Muggle sentiment prejudice status US Magic Remembrall