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Pottermore

"No author could have asked for a more wonderful, diverse and loyal readership. I'm thrilled to say that I'm now in a position to give you something unique, an online reading experience unlike any other. It's called Pottermore. It's the same story with a few crucial additions. The most important one is you. Just as the experience of reading requires that the imaginations of the author and reader work together to create the story, so Pottermore will be built in part by you, the reader."
-- JK Rowling introduces Pottermore

Pottermore is a website by J. K. Rowling intended to become the permanent online home for Harry Potter. The site opened for a limited beta release in September of 2011 and for the general public in April of 2012. The website as originally conceived was to be a free, online companion to the books.

The site is also intended to be the source for electronic (ebook) versions of the Harry Potter books.

 Original version (September 2011-September 2015)

The Hogwarts Express on PottermoreIn its original format, each chapter of the book was divided into individual scenes which were represented by multi-layered artwork with some limited interactive elements. Links on the page led the user to additional information about the characters, settings, and other details in that scene. A few details also linked to additional material written by Rowling to provide background information not previous revealed, such as biographical details and histories of characters.

The artwork for each scene represented the story as it is described in the books, which often did not agree with the version presented in the film version of the story. Character’s faces were carefully hidden in each image. The artwork was created by AtomHawk Design Ltd.

Second version (as of September 2015)

pottermore_newOn September 22, 2015, the site was completely redesigned to be a visual blog documenting all the new developments in Harry Potter franchise: the Fantastic Beasts film, the upcoming play, and so forth. Some canon information was retained, but the “wall” between book canon and the films was completely discarded. The design changed to accommodate the wide variety of screen sizes on everything from monitors to phones, and to be touch-friendly.

Artwork no longer separated itself from the film version. Images from the films are freely mingled with story-specific images, reflecting the sites change in emphasis from exclusively exploring the books to advertising the various other products in the franchise. The tone of the site also changed to become more of a news site, with reports from the set of the film and from the rehearsals for the play. New material from Rowling was also included, notably the History of Magic in North America, but most of the site was devoted to fansite-style writing.

The final segments of the last book were added in the spring of 2015.

Changes to the site in 2015 included:

  • elimination of the Inside Pottermore blog, which had been an ongoing source of information about Pottermore
  • elimination of comments and uploading of fan art
  • scaling back of the number of moments presented for books
  • addition of a “timeline” which was actually a republication of the Famous Wizard cards originally created in 2001 by Rowling for the video game series.

Because the artwork for Pottermore is specifically approved by Rowling, it provides the most accurate representation of scenes from the books possible. Many of the scenes show characters and settings differently from the way they are portrayed in the films, but careful reading of the books will show that they Pottermore versions are much more accurate to what Rowling wrote. For that reason, the Lexicon considers the artwork on Pottermore to be tertiary canon (correct unless contradicted by higher levels of canon).

The Lexicon includes material from each version of the Pottermore website, even though some sections are not accessible in the new version. Of particular interest are the extensive Quidditch World Cup section published in the summer of 2014 and the spell details found in the various spell books users found to play the duelling game.

The site ceased to exist in October 2019 to be replaced by WizardingWorld.com.

Index of Rowling’s canon articles from Pottermore:

* indicates that the item can no longer be found on Pottermore’s website.
**indicates that the item was first posted on the New Pottermore

Creatures and Magical Beings

Boggart

Dementors and Chocolate

Dementors fact file**

Inferi

Owls

Thestrals

Toads

Vampires

Werewolves

Daily Life in the Wizarding World

Cauldrons

Colours

Clothing

Daily Prophet

Familiars

Gobstones

Illness and Disability

The Knight Bus

Measurements

Ministers for Magic

Naming Seers

Order of Merlin

Pure-blood

Technology

The Dursleys

Cokeworth

Marge Dursley

Number Four, Privet Drive

Vernon & Petunia Dursley

The Floo Network

The Floo Network

Floo Powder

Ghost Plots

Ghosts

Ghosts

Hogwarts Ghosts

Peeves

Hogwarts School

Chamber of Secrets

The Great Lake

Hatstall

Hogwarts Portraits

Hogwarts School Subjects

Hufflepuff Common Room

The Quill of Acceptance and The Book of Admittance

Sorting Hat

Hogwarts Express

Hogwarts Express

King’s Cross Station

Platform Nine and Three-Quarters

Magic and Spells

Alchemy

Extension Charms

The Marauder’s Map

Mirror of Erised

Patronus Charm

Pensieve

The Philosopher’s Stone

The Polyjuice Potion

Portkeys

Potions

Secret Keeper

The Sword of Gryffindor

Time-Turner

Magic in North America

History of Magic in North America**

Ilvermorny School of Witchcraft and Wizardry**

Places

Azkaban

King’s Cross Station

The Leaky Cauldron

Platform Nine and Three-Quarters

Quidditch

Firebolt

History of the Quidditch World Cup

Daily Prophet Quidditch World Cup 2014 match reports

Daily Prophet Quidditch World Cup 2014 final

Scottish Rugby

Wands

Mr Ollivander

Wand Cores

Wand Lengths & Flexibility

Wand Woods

Witches and Wizards

Celestina Warbeck

Celestina Warbeck fact file*

Sir Cadogan

Sir Cadogan fact file*

Draco Malfoy

Draco Malfoy fact file*

The Malfoy Family

Nicolas Flamel

Florean Fortescue

Mr Ollivander

Garrick Ollivander fact file

Professor Kettleburn

Professor Kettleburn fact file*

Gilderoy Lockhart (soundclips)

Gilderoy Lockhart fact file*

Remus Lupin

Remus Lupin fact file

Professor McGonagall

Minerva Mcgonagall fact file

The Original Forty

The Potter Family**

Professor Quirrell

Quirinus Quirrell fact file

Horace Slughorn fact file**

Sybill Trelawney

Sybill Trelawney fact file

Dolores Umbridge

Dolores Umbridge fact file

Wizarding Schools**

Beauxbatons Academy of Magic

Castelobruxo**

Durmstrang Institute

Ilvermorny School of Witchcraft and Wizardry**

Mahoutokoro**

Uagadou**

Spell and Potion books*

The Standard Book of Spells, Grade 1  (image) The Standard Book of Spells, Grade 1 (Pottermore Wiki)

The Standard Book of Spells, Grade 2

Curses and Counter-Curses (image)  Curses and Counter-Curses (Pottermore Wiki)

The Dark Forces: A Guide to Self-Protection (image)  The Dark Forces: A Guide to Self-Protection (Pottermore Wiki)

Magical Drafts and Potions

Moste Potente Potions

Book of Potions

A Beginner’s Guide to Transfiguration (screenshot)

One Thousand Magical Herbs and Fungi (screenshot)

New Books found on Pottermore*

Quizzes:

Sorting Hat Quiz and House welcome messages

Ollivanders Bespoke Wand Selector

Ilvermorney Sorting Quiz**

Patronus Quiz

Characters Introduced

Other canon
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